A2 Media

Over the years, pop music has dominated the younger audience market for music, the reason that this is the case is because the upbeat and fast tempo music appeals to the younger people. Another reason behind pop music bang so dominant on the music industry is because of how often it appears in mainstream television entertainments such as the X Factor and Britain's Got Talent. For the majority of the contestants on these talent shows, they will be performing to pop related songs. The first convention of pop music videos is the use of lighting. Often, you will find that pop music is very upbeat, so the scene is set in a very vibrant and bright area in order to match the feelings that are given off from the video. For example, Katy Perry's 'Roar' music video shows her wearing very bright and vibrant coloured clothing. The next convention of pop music videos is the relationship between the lyrics and the scenes in the video. Very often, you wil...

Laura Mulvey was born born on the 15th August 1941 in Oxford and studied History at St. Hilda's, Oxford University. During the 1970's, Laura's status rose as a film theorist. Soon after (1974-82), Laura Mulvey co-wrote and co-directed six projects with Peter Wollen, her husband. At this moment in time, she's working at Birkbeck university of London in the film, media and cultural studies department. Laura Mulvey was also the creator of 'The Male Gaze Theory' , which was taken from her article 'Visual Pleasures and Narrative Cinema'. During this time period, The Big Six were dominating the film industry, so Laura Mulvey's theory was aimed mainly at Hollywood films. Laura's theory was that film is now dominated by the heterosexual mindset, as well as believing that women have become sexual objects in film. Here is an example of a music video which supports Laura Mulvey's male gaze theory: Some may also argue that Laura Mulvey's male g...

Hybrid music videos involve a combination of 3 different types of music video media. This combination involves concept, narrative and performance. The reason that hybrid music videos have become so popular is because they provide a variety of elements within the video. Previously, music videos just contained performances or told a story line, but now, hybrid videos give you everything. The example which I have chosen which best demonstrates a hybrid music video is Kelly Clarkson's 'Since U Been Gone'. The reason that I picked this music video is because of it's combination of narrative and performance. Firstly, the lyrics say 'Here's the thing, we started off friends', a picture of Kelly holding the friendship bracelet appears on the screen. This is an example of narrative within the video because a story is forming along with the lyrics. The next thing that I am discuss is how the hybrid is formed. As the narrative video goes on throughout the video...