Codes and Conventions Of Pop Music

Over the years, pop music has dominated the younger audience market for music, the reason that this is the case is because the upbeat and fast tempo music appeals to the younger people. Another reason behind pop music bang so dominant on the music industry is because of how often it appears in mainstream television entertainments such as the X Factor and Britain's Got Talent. For the majority of the contestants on these talent shows, they will be performing to pop related songs.

The first convention of pop music videos is the use of lighting. Often, you will find that pop music is very upbeat, so the scene is set in a very vibrant and bright area in order to match the feelings that are given off from the video. For example, Katy Perry's 'Roar' music video shows her wearing very bright and vibrant coloured clothing.

The next convention of pop music videos is the relationship between the lyrics and the scenes in the video. Very often, you will find that that the lyrics in a pop song match what is going on in the video. An example of this is Kelly Clarkson's 'Since You've Been Gone' music video.

The final convention of pop music videos is the manipulation of the male and female gaze. Often, you will find that a pop music video will have a woman who is very dressed down dancing while singing the song. The male gaze is very important for these pop music videos because they nned to give people a reason to watch their videos, and often attractive women are the reasons that men may watch these music videos.