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Goodwin's Theory With Hybrid Music Videos

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Hybrid music videos involve a combination of 3 different types of music video media. This combination involves concept, narrative and performance. The reason that hybrid music videos have become so popular is because they provide a variety of elements within the video. Previously, music videos just contained performances or told a story line, but now, hybrid videos give you everything. The example which I have chosen which best demonstrates a hybrid music video is Kelly Clarkson's 'Since U Been Gone'. The reason that I picked this music video is because of it's combination of narrative and performance. Firstly, the lyrics say 'Here's the thing, we started off friends', a picture of Kelly holding the friendship bracelet appears on the screen. This is an example of narrative within the video because a story is forming along with the lyrics. The next thing that I am discuss is how the hybrid is formed. As the narrative video goes on throughout the video...
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Filming Locations For Gangsta's Paradise

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For our Gansgta's Paradise music video, I think that the locations that I could use are relatively local. In my opinion, small and well hidden areas work best to accompany the lyrics of this song simply because it is a very solemn song with a lot of meanings behind the lyrics. Often, you will find that the lyrics being used in this song are talking about death and crime, so we also need naturally dark area, maybe just using lamppost for a source of lighting. As you can see from this entry, there are trees and bushes overshadowing it, so it would provide a good level of darkness for us. Although, because it will be very dark if we film at night, we would need some form of natural lighting. Overall, this location could be very convenient for filming some parts of our music video, because it is on my road, and my partner lives a 15 minute walk away from this location. The lyrics 'On my knees in the night, sayin' prayers in the street light' would be perfect to match...
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Conventions Of Hip Hop Pop Music Videos

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The first convention of hip hop music videos that I have noticed is that the artists are portrayed as powerful individuals straight from the start. This dominance and power is demonstrated through the use of camera angles. An example of camera angles being used to make the artist look powerful is the use of the low angle shot in hip hop music videos. As shown below, the artists look strong and dominant when the camera is looking up to them. ( Jay Z, Kanye West- Otis ) ( R. Kelly- Ignition Remix ) The second convention of hip hop music videos that I have noticed is that the artists wear a lot of expensive looking jewellery. For example, you will find the hip hop artists wearing watches, chains and earrings throughout the music videos. Modern hip hop artists such as Future are usually seen to be wearing watches that are worth hundreds of thousands of dollars. Here is an example of Future wearing an expensive watch in his hit track ' March Madness '. The next conventio...
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