How Music Videos Have Progressed Through The Years



During the first few years of music videos (1960's), the videos consisted of performance videos, where you could watch as if it was a gig. For example, Nancy Sinatra's 'These Boots Are Made For Walking' music video is just footage of her performance. (Click To View Video)
Image result for nancy sinatra these boots are made for walking

As the years went by, performance based music videos began to change. The main groups behind this change were rock and heavy metal groups such as RUN-DMC. RUN-DMC's 'Walk This Way' was one of the top hits of the 80's, and it wasn't just because of the song. The music video for 'Walk This Way' showed the band members performing in many different locations, sometimes on stage and sometimes in small rooms by themselves. In addition to this, there were also scenes which had no relevance to the music video. For example, there was a part in the music video where the singer  grabbed his microphone stand and started to smash the guitar into the wall. This started a revolution of abstract music videos being created, as it gave people a reason to listen to their music without just relying on the quality of their music. They could create a good music video which could create more hype and excitement for their song. (Click for full video)

There are also concept music videos. Concept music videos are music videos which are based off a particular theme. For example, the 2014 World Cup theme song 'Ole Ola' by Pitbull shows the Brazilian and Football culture, with highlights from the previous world cups form 2006 and 2010. Therefore , the video directly relates to the song. Ole Ola Music Video Lyric
 













Music videos once again re-invented themselves in the 2000's. The main music video style at that point was the hybrid music video. A hybrid music video consists of performance scenes as well the concept and narrative, the lyrics may be matching the narrative, and when the chorus comes around, the scene will switch to the artists actually performing on stage. An example of  a hybrid music video is 'Easy Way Out' by Gotye. Gotye- Easy Way Out









Comments

Post a Comment

Popular posts from this blog

Mise En Scene- 50 Cent In Da Club (Hip Hop)

Image
The genre that  have chosen to make a music video on is hip hop. To gain knowledge and understanding of how hip hop music videos are created, I must research how other top tier hip hop artists have conducted their music videos. For example, I must pay close attention to aspects such as body language, clothing, rhythm and the amount of lip syncing used. Firstly, I noticed that on 50 Cent's 'In Da Club' music video that the music company is listed ( Shady Aftermath). This gives me and my partner the idea that we need to create a name for a music company and include it in the start of our music video. Secondly, I must pay close attention to the clothing that has been used in 50 Cent's 'In Da Club' music video. As I play through the video, I can see that 50 Cent is wearing earrings. This is a common feature within hip hop music videos because you will always find jewellery being used in music videos. Another aspect that I have noticed within hip hop mu...
Read more

Goodwin's Theory With Hybrid Music Videos

Image
Hybrid music videos involve a combination of 3 different types of music video media. This combination involves concept, narrative and performance. The reason that hybrid music videos have become so popular is because they provide a variety of elements within the video. Previously, music videos just contained performances or told a story line, but now, hybrid videos give you everything. The example which I have chosen which best demonstrates a hybrid music video is Kelly Clarkson's 'Since U Been Gone'. The reason that I picked this music video is because of it's combination of narrative and performance. Firstly, the lyrics say 'Here's the thing, we started off friends', a picture of Kelly holding the friendship bracelet appears on the screen. This is an example of narrative within the video because a story is forming along with the lyrics. The next thing that I am discuss is how the hybrid is formed. As the narrative video goes on throughout the video...
Read more

Filming Locations For Gangsta's Paradise

Image
For our Gansgta's Paradise music video, I think that the locations that I could use are relatively local. In my opinion, small and well hidden areas work best to accompany the lyrics of this song simply because it is a very solemn song with a lot of meanings behind the lyrics. Often, you will find that the lyrics being used in this song are talking about death and crime, so we also need naturally dark area, maybe just using lamppost for a source of lighting. As you can see from this entry, there are trees and bushes overshadowing it, so it would provide a good level of darkness for us. Although, because it will be very dark if we film at night, we would need some form of natural lighting. Overall, this location could be very convenient for filming some parts of our music video, because it is on my road, and my partner lives a 15 minute walk away from this location. The lyrics 'On my knees in the night, sayin' prayers in the street light' would be perfect to match...
Read more