Hip Hop Music Videos Gratification Of Audience

Often, you will find that hip hop music videos will gratify their audience by showing off their wealth towards the audience. For example, the artist may show close ups of their jewellery, watches and money. Gif- (https://giphy.com/gifs/lil-wayne-make-it-rain-fat-joe-3oEduOTjNSixSN7D8s)
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The reason that this gratifies the audience is because the flashy, materialistic aspects of these videos are what the audience wants to see. In addition to this, the hip music videos often make the audience feel part of the group or 'gang'. For example, in 50 Cent's 'In Da Club' music video, there are a lot of scenes with 50 Cent partying with his friends, this sets the scene for the audience and makes them feel involved with 50 Cent, as they feel as though they are actually part of the party.
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