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Conventions Of Hip Hop Pop Music Videos

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The first convention of hip hop music videos that I have noticed is that the artists are portrayed as powerful individuals straight from the start. This dominance and power is demonstrated through the use of camera angles. An example of camera angles being used to make the artist look powerful is the use of the low angle shot in hip hop music videos. As shown below, the artists look strong and dominant when the camera is looking up to them. ( Jay Z, Kanye West- Otis ) ( R. Kelly- Ignition Remix ) The second convention of hip hop music videos that I have noticed is that the artists wear a lot of expensive looking jewellery. For example, you will find the hip hop artists wearing watches, chains and earrings throughout the music videos. Modern hip hop artists such as Future are usually seen to be wearing watches that are worth hundreds of thousands of dollars. Here is an example of Future wearing an expensive watch in his hit track ' March Madness '. The next conventio...
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Goodwin's Theory With Hybrid Music Videos

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Hybrid music videos involve a combination of 3 different types of music video media. This combination involves concept, narrative and performance. The reason that hybrid music videos have become so popular is because they provide a variety of elements within the video. Previously, music videos just contained performances or told a story line, but now, hybrid videos give you everything. The example which I have chosen which best demonstrates a hybrid music video is Kelly Clarkson's 'Since U Been Gone'. The reason that I picked this music video is because of it's combination of narrative and performance. Firstly, the lyrics say 'Here's the thing, we started off friends', a picture of Kelly holding the friendship bracelet appears on the screen. This is an example of narrative within the video because a story is forming along with the lyrics. The next thing that I am discuss is how the hybrid is formed. As the narrative video goes on throughout the video...
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Mise En Scene- 50 Cent In Da Club (Hip Hop)

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The genre that  have chosen to make a music video on is hip hop. To gain knowledge and understanding of how hip hop music videos are created, I must research how other top tier hip hop artists have conducted their music videos. For example, I must pay close attention to aspects such as body language, clothing, rhythm and the amount of lip syncing used. Firstly, I noticed that on 50 Cent's 'In Da Club' music video that the music company is listed ( Shady Aftermath). This gives me and my partner the idea that we need to create a name for a music company and include it in the start of our music video. Secondly, I must pay close attention to the clothing that has been used in 50 Cent's 'In Da Club' music video. As I play through the video, I can see that 50 Cent is wearing earrings. This is a common feature within hip hop music videos because you will always find jewellery being used in music videos. Another aspect that I have noticed within hip hop mu...
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